For this news package, the creators of the TV series on the Sportsman Channel, Hardcore Outdoors, are entrusting their 10-year family business to Jeremy and Nichole Mortl who have taken over running the biggest U.P. sporting goods store, Hardcore Outfitters. This is the story of how the business will transition, and things will keep rolling in U.P. sporting goods, archery, and hunting and fishing life!